Posts by Manáry
Why Google Ads and GA4 numbers don’t match (and which one is right)
Click date, attribution model, conversion window and consent: understand where the gap comes from and how to decide which number to work with.
Read MoreA report the owner actually reads: the 7 metrics of a growth dashboard
Fewer charts, more decisions. See the seven metrics every marketing and sales report needs — with formulas and how to read them.
Read MoreGA4 without the mystery: an interactive glossary of the terms that matter
Engaged session, key event, attribution, conversion window… Search any Google Analytics 4 term and understand it in one sentence.
Read MoreUTMs done right: a trackable link builder and a standard for your team
Build UTM links in seconds and adopt a naming standard that avoids duplicate data in GA4. A free tool, right in your browser.
Read MoreCRM: spreadsheet or system? The test that shows whether it’s already overdue
A spreadsheet works — until it doesn’t. Answer 6 questions and see whether your sales operation already needs a CRM.
Read More5 automations every B2B business should have running
Instant response, qualification, nurturing, sales alerts and reactivation: see how each flow works, step by step.
Read MoreHow much money is stuck in your pipeline? Calculate the cost of the follow-up that never happens
Leads left without a reply become sales that were never even pursued. Estimate what that means per month and per year in your operation.
Read MoreE-commerce launch checklist: what to check before you open for sales
Payment, shipping, tracking, policies and shopping experience: an interactive checklist to open your store with no surprises on the first order.
Read MoreLead scoring in practice: build your lead score in 5 minutes
Simulate a lead’s score by ticking profile and behavior, and see how to separate who goes to sales from who needs nurturing.
Read MoreHow website development works at Manáry: the 4 approvals
From wireframe to final testing: see, step by step, how a website, platform or e-commerce store is built — and what depends on your sign-off.
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