Without reliable measurement, everything else is opinion.
GA4, GTM and Looker Studio built to answer business questions. If a dashboard doesn’t change a decision, it’s expensive decoration.
Four questions, answered on the same screen
Illustrative example. The real dashboard is built around your business questions — and the first thing we do is find out what they are.
From audit to a dashboard your team reads
Six steps to go from numbers that don’t add up to a report you can trust. The three marked ones need your approval.
-
Alignment and access
Timeline and process agreed, with access to GA4, GTM, Google Ads, Meta, LinkedIn, TikTok, CRM and the website or store platform.
-
Audit and KPI briefing
We check the current tracking event by event and list, with you, the business questions the dashboard needs to answer.
-
Measurement plan
Events, conversions, parameters, UTM standard and consent rules documented in a single plan.
With your approval -
Implementation and validation
Setup in GTM, GA4 and the ad platforms, with every event validated in the browser before it counts as done.
-
Report layout
A draft of the dashboard with the KPIs, filters and reading order, to get it right before connecting the data.
With your approval -
Looker Studio live and training
The custom report with all sources integrated, delivered with a walkthrough session for your team.
With your approval
What Manáry delivers in data
Tracking audit
Event by event, checked in the browser. It’s common to find conversions counted twice.
GA4 and GTM set up properly
Not the default install: events that reflect your business funnel.
Server-side tracking
For when blockers and third-party cookies start eating your data.
Looker Studio dashboard
One screen the business owner understands without translation.
Connection to revenue
Marketing events connected to what the CRM confirms as a closed sale.
Governance and privacy
Consent respected in tracking, with CookieYes doing what it promises.
Do your numbers match your bank statement?
In most audits, the dashboard and the cash tell different stories. Finding the gap is usually the cheapest and most profitable fix of the year.