Practical content to grow with data, not guesswork.
Calculators, quizzes, checklists and guides on paid media, SEO, websites, automation, CRM and analytics — built from what we apply in Manáry’s projects.
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Reverse funnel: work out how many leads and how much spend you need to hit your target
Start from your revenue target and work back to the sales, leads and budget you need. A calculator to swap guesswork for math.
Read →CAC and LTV: the math that decides whether you can scale
What does it cost to win a customer, and how much do they leave over the relationship? Calculate the LTV:CAC ratio and the payback time.
Read →Digital maturity assessment: which stage is your company at?
Foundation, Acceleration or Market Leadership? Answer 8 questions about data, channels and processes and find the next step for your growth.
Read →Agency, in-house team or hybrid model? An honest comparison
Hidden costs, speed, business knowledge and dependency risk: compare the three models and see which one fits where you are.
Read →Good ROAS is ROAS that pays the margin: work out your campaign’s break-even point
Is a ROAS of 4 good? It depends on your margin. Use the calculator to find the minimum each campaign has to deliver to be profitable.
Read →Google Ads or Meta Ads? Answer 6 questions and find out where to start
Both channels work — for different things. Take the quiz and see what role each one should play in your business right now.
Read →Checklist before you spend your first dollar on ads
Tracking, accounts, landing page and strategy: 20 items to check before switching on any campaign. Tick what’s already in place.
Read →Tired creative: the signs of fatigue and how to build a testing cycle
When the ad that used to work stops performing, replacing everything doesn’t fix it. Test your knowledge and see the testing cycle we use.
Read →How long does SEO take? What to expect at 3, 6 and 12 months
SEO isn’t instant, but it isn’t a mystery either. See, stage by stage, what usually happens in a well-run project.
Read →Myth or fact: 8 SEO beliefs that still cost you traffic
Meta keywords, giant texts, AI content… Test what you know about SEO and see what Google actually says.
Read →Search intent: learn to classify keywords (with an interactive test)
The same keyword can hide four different intents. Understand each one and test whether you can spot the intent behind 6 real searches.
Read →Technical SEO checklist for WordPress sites and e-commerce
Indexing, performance, structure and e-commerce care: an interactive checklist to audit your site in an afternoon.
Read →How much does a slow website cost? Calculate the revenue you’re leaving behind
Every extra second of loading drags conversion down. Put your numbers into the calculator and see an estimate of the impact in revenue.
Read →Corporate site, landing page, platform or e-commerce: which structure does your business need?
Not every company needs an online store, and not every project fits in a landing page. Take the quiz and find the right structure for now.
Read →How website development works at Manáry: the 4 approvals
From wireframe to final testing: see, step by step, how a website, platform or e-commerce store is built — and what depends on your sign-off.
Read →E-commerce launch checklist: what to check before you open for sales
Payment, shipping, tracking, policies and shopping experience: an interactive checklist to open your store with no surprises on the first order.
Read →Lead scoring in practice: build your lead score in 5 minutes
Simulate a lead’s score by ticking profile and behavior, and see how to separate who goes to sales from who needs nurturing.
Read →CRM: spreadsheet or system? The test that shows whether it’s already overdue
A spreadsheet works — until it doesn’t. Answer 6 questions and see whether your sales operation already needs a CRM.
Read →5 automations every B2B business should have running
Instant response, qualification, nurturing, sales alerts and reactivation: see how each flow works, step by step.
Read →How much money is stuck in your pipeline? Calculate the cost of the follow-up that never happens
Leads left without a reply become sales that were never even pursued. Estimate what that means per month and per year in your operation.
Read →GA4 without the mystery: an interactive glossary of the terms that matter
Engaged session, key event, attribution, conversion window… Search any Google Analytics 4 term and understand it in one sentence.
Read →UTMs done right: a trackable link builder and a standard for your team
Build UTM links in seconds and adopt a naming standard that avoids duplicate data in GA4. A free tool, right in your browser.
Read →Why Google Ads and GA4 numbers don’t match (and which one is right)
Click date, attribution model, conversion window and consent: understand where the gap comes from and how to decide which number to work with.
Read →A report the owner actually reads: the 7 metrics of a growth dashboard
Fewer charts, more decisions. See the seven metrics every marketing and sales report needs — with formulas and how to read them.
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