SEO and Content

The channel that keeps delivering when the budget stops.

SEO takes longer to ramp up and is the hardest for a competitor to copy. It’s the only channel where today’s work still pays off two years from now.

Audit my organic trafficSee the real timeline
Honest expectations

What to expect at 3, 6 and 12 months

Anyone promising the first page in thirty days is selling something else. This is the real clock of a well-executed SEO project.

  1. Months 1 to 3

    Fix what is broken

    Technical fixes, speed, indexing and cannibalization. Almost no traffic gain shows up here — the gain is removing what kept everything else from working.

    Signal: pages indexed and Core Web Vitals in the green
  2. Months 3 to 6

    The long tail starts paying off

    Content built around purchase intent goes live, and more specific searches start bringing people who already know their problem. It’s the first traffic that converts.

    Signal: first conversions attributed to organic
  3. Months 6 to 12

    Topical authority

    With the content set covering the whole subject, higher-volume terms become reachable. That’s when the channel becomes predictable.

    Signal: head terms on the first page
  4. After 12

    Acquisition cost goes down

    Organic starts carrying part of the demand that used to be paid. Media no longer carries the funnel alone and can be reallocated to expansion.

    Signal: blended CAC going down
Onboarding

Six steps until organic becomes routine

The same approval method we use in media and development: every delivery that changes your site goes through you before going live.

Manáry stage

Alignment and access

Timeline and process agreed, and access granted to Search Console, GA4, GTM and the site dashboard.

Delivery: Project timeline
Manáry stage

Technical audit and briefing

We find what keeps the site from ranking today and, in the briefing, learn about your audience, competitors and the products or services that matter most for revenue.

Delivery: Prioritized technical diagnosis
With your approval

Keyword research

Terms grouped by search intent and mapped to pages: what already exists and should be optimized and what needs to be created.

Delivery: Keyword-to-page map
With your approval

Technical and on-page fixes

Speed, indexing, titles, descriptions, structured data and internal links adjusted on existing pages, with a preview for you to approve.

Delivery: Optimized pages
With your approval

Editorial calendar

Topics ranked by revenue potential. The first pieces come to you for review before publishing.

Delivery: Approved and published content
Manáry stage

Looker Studio report

Search Console, GA4 and conversions on the same screen, with position, clicks and results per term — tracked every month.

Delivery: Tracking dashboard
What’s in scope

What Manáry delivers in SEO

Full technical audit

Indexing, speed, structured data and whatever is blocking crawling without anyone noticing.

Topics by purchase intent

Keywords chosen for what they mean in the funnel, not for raw search volume.

Content that holds rankings

Copy written to answer the whole question — that’s what holds rankings when the algorithm changes.

Internal linking architecture

Authority distribution inside the site, the most underrated gain in SEO.

Local SEO and Google Business Profile

For businesses that rely on searches with local intent.

Tracking by term

Position, clicks and conversions per keyword, tied to what became revenue.

Free diagnosis

Does your site show up for people ready to buy?

The audit shows which terms you could already be winning with the content you have today — and what’s getting in the way.

Diagnose my SEOSee the other fronts