Paid Media

Tracking, accounts, landing page and strategy: 20 items to check before switching on any campaign. Tick what’s already in place.

When the ad that used to work stops performing, replacing everything doesn’t fix it. Test your knowledge and see the testing cycle we use.

Is a ROAS of 4 good? It depends on your margin. Use the calculator to find the minimum each campaign has to deliver to be profitable.

Both channels work — for different things. Take the quiz and see what role each one should play in your business right now.